Many people have accounts on this social network, and they watch thousands of short videos every day. Since 2019, the platform has managed to attract an audience of more than a billion. So it is not surprising that there is a lot of money here, and many want to monetize their TikTok account.
Many companies are creating their business accounts in order to promote their products as well as services. An example would be Mazda, which has a verified account. This is all done to promote their brand, which will eventually affect their sales as well, but more on that later.
More about earning on TikTok
Within the framework of the article we will not consider the option of earning money with advertising scam projects, which is not uncommon in crypto-mathematics, but only those ways that are available to most.
To the main ways of earning can be attributed:
- Blogging and advertising.
- Monetization of TikTok accounts using platform tools.
- Traffic spillover to other plaftorms.
- Branding.
- Reviewing products and services (affiliate marketing).
- Selling your own services.
Blogging
Let’s start with blogging, because in the application itself you can not only post content, but also collect a loyal base of subscribers. Of course, the more this number is, the better, because in this way you can increase the price tag on advertising. For example, let’s take the same Bella Porch, who was able to collect more than 10 million subscribers on her account. Many brands of clothing, perfumes, food products are queuing up to her to advertise them. By the way, she holds the record for views, which no one has been able to beat yet.
Here’s a snippet of her videos
As you can see, there is nothing complicated here, just a creative idea, which brought her immense popularity, as well as earnings.
TikTok monetisation
Monetisation from the TikTok platform is the weakest way of earning. The fact is that for 1000 views, the platform will pay only a few cents. It is necessary to try to earn at least $100, but this is on the condition that you will be connected to monetise your channel. Plus, if you have at least a few thousand subscribers, you can advertise something, offer services and so on.
Traffic spillover to other sites and platforms
Since, TikTok (further TT) itself recommends videos to other users, it is not surprising that such traffic can be used for other purposes. You can put in your videos QR codes, links to other social networks and thus there audience will grow. For example, by ‘pouring’ traffic to Telegram or Instagram* you will be able to monetise this audience by advertising your own or other people’s products. Zubarev first gained a large audience by making short videos, and then developed Instagram*, Twitch and Telegram. Advertising in these platforms earns him around $20,000-30,000, as he himself has repeatedly claimed.
Branding
This rather refers to those people who already have a certain number of subscribers. They are called Influencers and they can influence the opinion of large masses of people. Such famous tiktokers many people try to imitate, so they dress the same way, buy the same cosmetics, household items, food and so on. Therefore, advertisers can offer Influencers contracts that imply using only their products with the phone’s camera on. This also brings in good money.
Product review
Some users who have previously watched Youtube videos are familiar with unboxing videos. That is, a person on camera opened parcels and showed what he purchased. The exact same format can be implemented through your TT channel. But, instead of connecting monetisation from the service itself, you can provide referral links to the products. If people click on them and make purchases, the owner of the channel will receive certain percentages. So, for example, do people who often order goods through Aliexpress or Tao Bao.
Selling your own services
Also a good option, especially if you have a certain skill in some business. You can be a financier, lawyer, banking specialist, architect, computer wizard, owner of a network of Youtube channels. And if you advertise your services through TikTok, you will find those who will order them, and this is a great additional source of income.
In general, there are many more ways to earn money on the TT platform, here are not specified ways of watching videos, activity (likes, comments) on other channels. This is a way that will not bring a lot of money, only take away your time.
It is impossible to say for sure which method of monetizing TikTok is better. It rather depends on the channel’s subject matter and your audience. But if you approach the development of your channel wisely and regularly post content, your audience will gradually grow. And then you can choose your own way of getting money from your channel.
*The channel is owned by Meta Platforms, the activities of which are recognised as extremist in the Russian Federation and are banned.